martes, 24 de febrero de 2009

Web 2.0

wHAT IS wEB 2.0?

Nowadays internet users are searching for more than just information in the network; we are searching for an experience, we want the information to be flexible, portable and reusable, all of this is happening as new technologies are transforming the way people uses the World Wide Web.


Web 2.0 tries to answer “How do we bring the experience from the desktop into the browser?”


According to the definition coined by O’Reilly in 2004, Web 2.0 refers to a supposed second generation of Internet-based services- such as social networking sites, wikis, communication tools, and folksonomies- that emphasize online collaboration and sharing among users. In simple words Web 2.0 is really about normal everyday people using the Web and creating things on it. As Susan Mernit explains, “The heart of Web 2.0 is the user, the tools power it, but the people do it.


What does this mean?

As Web 2.0 breaks many barriers to participate in the network, more and more people can play with less knowledge increasing enormously the potential for innovation. Yes I know that developers can create and innovate, but they build tools with developer’s mind. The difference is that non-developers create wild new stuff with a complete different perspective. You get fascinating new tools and mashups that developers would never have dreamed of. This is not to slander developers — this is to celebrate the less technical individuals that Web 2.0 is starting to reach out to.



Differences Web 1.0 vs. Web 2.0


Web 1.0

  • The webmaster has the full responsibility of updating the website to keep visitors informed and engaged.
  • Simple place to store information.
  • About companies.
  • About client-server.
  • About reading, about text, about information, etc….

Web 2.0

  • The webmaster shares the responsibility with its internet audience for keeping the website informative and engaging.
  • Dynamic place where people regularly gather and interact.
  • Advertisement paradise.
  • About communities.
  • About peer-to-peer.
  • About writing, about video, about opinion, etc...

lunes, 19 de enero de 2009

Introduction: E-MaRKeTinG

Welcome to the E-Marketing UBC blog!

As some of you might know, technology is clearly moving at super speed velocity creating a whole new set of opportunities and challenges, it is clear that the world is changing and with it "the way doing business".


As globalization becomes more a day to day term, new things are moving out from "futureland" as a way to get extra advantage from others. Our future as well as the future of companies rely on our decision to take advantage of those things or let others take the advantage.

So that's why i created this blog, to introduce you to one of the
things changing the way doing business as well as the consumer behavior , the E-MARKETING or Online Marketing and to present relevant and interesting news about whats going on in the network :)