A customer Interface refers to the way information and services are presented to the customer, this customer interface must contain many characteristics in order to be consider as a good online application or in this case, a good web page. But there are 7 of this characteristics which defines the Customer Interface.
This 7 C's are :
- Context: This refers to the site's layout and design. Is what you get as a first impression.
- Commerce: This refers to the site's capabilities to enable commercial transactions. This can be seen in sites as ebay, clothes brands, retailer online shops, etc.
- Connection: This means if the page is linked to other sites. For example; i've been working on a project of a company called Offsetters, on its site you can get linked to some airline companies as they work as a partnership. This is very useful as you increase the chances to be recognize in the market.
- Communication: This measures if the way site enables different types of communication, whether is between site to user or 2 way communication.
- Customization: This means to how much the site allows the user to personalize the site, as Social sites like Facebook, MySpace or Hi5 where the customization options are huge.
- Community: Is about user to user communication, and how they can interact, this is a very important aspect of any customer interface as it can increase the value of the company.
- Content: Is about the visual part of the page, the colors, sounds, video,etc, is about making it appealing for the user, this is very important on a site because even you have a great product or marketing advertisement, if the content is badt hen you wont have success in your campaign.
Here is one example we saw on class of how "e-bay" applies the 7C's:
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ResponderEliminarThere is no reason to believe that what was valid three decades ago does not apply today. It would be a mistake to think that because some music exists, it will find it audience just by the simple merit of being available. Now, as it was then, web design