GOOGLE AdworDs AuTOMatic MatCh "GOOD oR bad"

Last year Google introduced a new program for AdWords advertisers called "Automatic Match." This program promised advertisers an effortless way to expand their presence online by letting Google automatically add keywords to their AdWords campaigns.

In other words Automatic Matching will help your ads reach targeted traffic missed by your keyword lists. It works by analyzing the content of the landing pages, ads, and keywords in your ad group and shows your ads on search queries relevant to this information.

This program can be really helpful for advertisers but however is not perfect at all, there’s good and bad stuff about this program so lets mention those so you can take a better decision in case you want to use it.

Good part:

First, is an easy way to expand traffic as Google will look on additional keywords on order to use your unspent budget without you being involved. So with this it means that you don’t have to review or approve your keywords; they will automatically appear in your account in a separate section.

Second, using Automatic Match Google as a keyword research tool will add keywords you may have overlooked, in other words this program act as a source of new keywords. If you run a search query report from Google AdWords you will get important information but with this program you will get some hidden queries.

Finally, Automatic Match works acts as a lateral thinking, this program identifies those categories that you might not think or consider, these keywords outside the box could represent missed opportunities and possible expansion ideas.

Bad part:

When you first launch this program, the on is set as default so many people is not aware of it so it can be a problem. To turn it off you must edit your campaign settings.

Also as it is an automated tool, there is no human behind that can think for common sense so you might receive unfocused keywords.

Is Automatic Match Right for You?

Well, Automatic Match is a great tool but considering its functions and orientation it may be better for content sites rather than for e commerce sites. Also another recommendation about this or any new program you use is that first test it and see how it works , don’t use it blindly, monitor what keywords bring clicks and if you don’t think you’re getting good results, play it safe and turn it off.

If you want to get more information about Google Adwords, then visit the official page https://adwords.google.com/