According to Josh Bernoff the author of Groundswell; the current recession the world is suffering has not yet affected the interactive market and will probably not affect it at all, that’s because he instead found that there’s a strong desire of marketers to continue investing in social applications.
In fact Josh Bernoff research report result showed that actually more than half of interactive marketers will increase their social technology spending for the 6 months.
You know, for common users is not hard to notice that interactive categories as social networking, blogging and user-generated content are still growing at high rates, we just need to take a look to the new updates on sites as Facebook or others like Twitter.
Finally he explains that one of the main reasons of the increase rate in investments regardless of the recession time is because in a bad economy, social media marketing is one of the most cost effective marketing strategies to implement, like a viral application, you only need to pay once and then it spreads free.
No hay comentarios:
Publicar un comentario